How to Make an SEO Friendly Blog Post

Writing a post is one thing but creating a blog post that is both SEO friendly and will rank well in Google is another.

This article will help you to learn the correct process and strategy for making your posts SEO friendly.

On-Page SEO

There are lots of on-page SEO ranking factors which are essential to both users and Google. You need to ensure that your website is up to speed from both an SEO ranking perspective, and also for providing an excellent user-friendly experience.

Readability

One of the most important things is that your content can be easily read.

The best colour combination to use is black text on a white background with a tint of grey.

The tint of grey will help to prevent background reflections, and this combination will make it easier on a readers eyes.

It can be tempting to use various colour combinations to make your content stand out more such as white text on a black background.

However, this will invariably lead to a higher bounce rate because readers will get tired and sore eyes.

Font Size

The correct font size to use will vary depending on the target audience.

Generally speaking, the older the demographic, the larger your font size should be.

The Google Material Design guide has stated that for your text to be considered mobile-friendly, it should be at least 16px.

Meta Title & Description Tags

It is essential to optimise a webpages Title tag and Meta Description tag.

Doing so will help your page to rank higher in Google because it will be considered more relevant to a user’s query.

It will also help to increase the chances of a searcher clicking on your listing because it is more appealing.

Keyword Research

Completing keyword research is the very first thing you should do before putting pen to paper.

You could create the best article in the world; however, if no one is interested in the topic, you will have wasted your time.

The best tool to use is Google Keyword Planner; however, the caveat is you have to have an active Google Ads account to use it.

The next best free option is to use Google auto predict by typing the topic you plan to write about, and auto predict will begin showing you options.

Competition

Before settling on a particular keyword, you should always review the competition.

Simply type in the keyword and view the results.

If all the results on page one are huge companies such as Amazon and Blomberg, you may be better trying to find another option.

The main reason is that their website will have such a strong domain authority; it will be virtually impossible for you ever to get ahead of them.

Content Angle

While you are reviewing your competitors, you should also take the time to view the articles themselves.

What have they have done well, and what could you do better?

For Google to select your new article over theirs, you will need to create something unique and popular with users.

Simply regurgitating the same content will generally not yield you any good results.

When you are thinking about how to create your article, here are some options to consider:

  • Will the article be super comprehensive?
  • Will it cover the essential topics only?
  • What sort of style will it be?
  • What will the density of images to content be?

Content Research

The fact that you are planning to write about the topic implies that you probably already have some knowledge.

However, you will generate the best results when the article is non-biased and comes from a variety of sources.

Creating a Structure

Creating a draft will help you to outline the structure of the page.

It is particularly useful with comprehensive articles and be sure to add all the topics you would like to cover.

Writing

The most important thing is to keep your readers engaged because this will increase how often it is shared.

The best way to do this is by making your content more enjoyable to read by using the following:

Lists, bullets & bold

Use a variety of text formats to help break the content up.

Keyword density

For every 1,000 words, you should only use the keyword a maximum of 3 times.

H tags

Use H tags to help separate the categories and break up the content. 

Images

As they say, pictures can be worth a million words.

They can also be a straightforward way to explain and demonstrate things.

Videos

Adding a video can help to make your post more interesting and also add credibility if it comes from a trusted source such as Google.

SEO Friendly URL

It is essential to have what’s known as a clean URL.

Exclude any stop words such as to and use a hyphen to separate the words.

In general, the name of a page should clearly and concisely explain what the page topic is.

Exclude any unnecessary subfolders and numbers, for example:

Bad:

www.example.com.au/jan/2020/author/james/what_are_the_top_SEO_ranking_factors.html

Good:

www.example.com.au/top-seo-ranking-factors

Overdone:

www.example.com.au/ranking-factors

In the example above, the URL itself is now shorter and cleaner however, it does not tell the user what the page is.

It could be a list of ranking factors associated with judging a rabbit.

Key points:

  • Always use lowercase
  • Use hyphens and not underscores to separate words
  • Remove stop words
  • Be concise but don’t overdo it.

Proofread

Articles with typographical errors are bad for several reasons:

  • It makes your post seem unprofessional and less trustworthy.
  • People will be far less likely to share it as it will reflect poorly on them; and
  • As a consequence of the above, you will get fewer shares and backlinks.

You should always thoroughly check the article you have worked so hard to create.

Consider using a proof-reader such as Grammarly to help ensure you haven’t missed anything.

Links

Linking out to other websites is a good idea but don’t overdo it and risk losing the visitor altogether.

You should always link internally and only link to external websites if you are not able to provide the information required.

The primary purpose of linking to other websites is to help them find something they are unable to see on your website.

Open Link in New Tab

If you are linking internally to another page on your website, you do not need to open the link as a new tab.

You are not losing the user, and they are merely moving to another part of your website.

However, if you are linking externally to another website, I always ensure that it opens as a new tab so that the user can still easily find you again rather than having to click the back button.

Updates

Google loves freshness, so always return to posts and add additional information if it becomes available.

Post Length

The amount of content should be enough to answer the topic you are trying to cover comprehensively; this will also tie in with the angle of the article itself.

However, one thing you should know is that Google loves content and the more comprehensive your article is, the more search engines are going to like it.

Do not go overboard and start creating additional content purely for the sake of it.

Doing this could negatively impact your bounce rate, so use caution.

As a guide, an article should be a minimum of 500 words in length and where possible, aim for at least 2,000 words.

Uniqueness

Make sure your content is 100% unique because Google does not like material that is simply copied and pasted.

Also, do not attempt to make other websites content unique by editing a few words because Google is smart enough to know what you have done.

To check that your content is unique, you can use a tool such as Copyscape.

Conclusion

The primary purpose of your article is to help and share with others.

Therefore, write for them, not Google and share the knowledge.

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