No Contracts:

It’s just not us.

No Fees:

None for joining, pausing or cancelling full-stop

100%
Transparency:

All of our work will be shared with you.

Interactive
Reporting Dashboard:

View the performance of your campaign whenever you like.

Custom
SEO Strategy:

We will create a customised SEO strategy to help you achieve result’s faster.

1 Point of Contact

Our MD, Ryan Burchey, will be your go-to person for everything!

Only SEO
Gold Coast:

We only do SEO, so we do it very, very well.

SEO is a big topic that leaves people unsure of the definition, let alone how it works. We’re here to provide you with information to help you understand what’s involved so you feel confident moving forward. Only SEO Gold Coast specialises in providing white hat SEO services to businesses based on the Gold Coast. This brings us to the topic of white hat SEO:

What is White Hat SEO?

White hat is also another way of saying, doing something ‘correctly’. Let’s use an example: Think of SEO like a swimmer preparing for the Olympics. You train very hard, eat healthily and exercise regularly – perhaps seven days a week. You don’t take any illegal substances or medications to give you an unfair advantage because you have ethics. In other words, white hat SEO is an ethical practice.

Now, let’s talk about the advantages of this practice. For one, you never need to worry about Google changing its algorithm. This is because you’re setting up your domain and your business for long-term growth. Sounds great, but what are the disadvantages? Well, it’s much more labour intensive. Plus, it takes longer to gain results which is why some companies use ‘black hat’ SEO.

What is Black Hat SEO?

Black hat SEO is doing things for the sole purpose of obtaining a quick advantage over other domains (your competitors), with no concern or regard for the end-user (your potential customer) and your business. And we can all agree that’s not a good thing.

Some black hat strategies are:

  • Poor quality backlinks to artificially inflate the strength of a website’s page rank. Tip: Stay away from dodgy websites. You know the ones with a tonne of ads selling you quick-fix medication and get rich quick schemes.
  • Creating poor quality backlinks to your competitor’s websites to try to get Google to penalise them. This is so their rank will drop (also known as ‘Negative SEO’).
  • Keyword stuffing or even worse, ‘hiding’ content on a website by making the text the same colour as the background.

Now, let’s take a look at the advantages: You may achieve results quicker. However, when it comes to Google updating its algorithm, you may have sleepless nights worrying about the future of your domain. Not to mention your business – and that’s not what we want. Think of black hat SEO like a bank robber. They may get away with their crime spree for a short period. However, they’ll eventually get caught and locked up for 20 years or more – it’s just not worth it! It’s the same thing with black hat SEO – it works for a short-term, then Google picks up on this dodgy practice and penalises your domain. And once you get penalised, it can be extremely difficult to recover.

Do SEO on the Gold
Coast Correctly

Our philosophy is plain and simple: Do things correctly the first time around. This means that you never have to worry about Google updating its algorithm.

Customised Gold Coast SEO Strategy

Initially, we will have a meeting to discuss how search engine optimisation can help your business thrive on the Gold Coast. We will learn everything about your business and what you would like to achieve from your campaign with us. Some of the questions we will discuss with you are:

  • Who are your major competitors?
  • What keywords are most important to you, and why?
  • What are your short-term and long-term goals?
  • What are your expectations, and what are you hoping to achieve from working with us?
  • What SEO work (if any) has been completed in the past, and what results did it achieve?

There is no time limit for the meeting for us because we want to understand everything about your business. We want to ensure that we are both on the same page. The information from this meeting will enable us to create a customised SEO strategy for your campaign. Everything will be discussed with you in detail, and you’ll have the ability to make adjustments if you think it’s warranted. We’ll use our skills and knowledge to do what we think is best, but we don’t want you to feel that you have to conform to that. It’s your campaign, and you’ll be in charge of it.

Once you have given us your approval, we can commence your campaign. However, do not think that this is unable to be adjusted as your business evolves. As your business grows, we want to ensure that all the keywords that we’re targeting are current and relevant.

On-Page and Off-Page SEO

SEO is the combination of two components; On-page and Off-page. On-page SEO is anything to do with your website itself. For example, if you think of your website like your home, then on-page SEO would be the equivalent to renovating your bathroom or repainting a bedroom. Some examples of these are:

  • Adding content to a webpage.
  • Optimising images.
  • Updating websites metadata.
  • Improving page speed.

Off-page SEO is any work being not completed directly on the website itself. Some examples of these are:

  • Blog posts with mentions of your brand name.
  • Social media profiles and activity on those profiles.
  • Directory citation backlinks.
  • Articles with links to your website integrated within the content itself.

In many cases, our strategy will consist of fixing the on-page SEO on your website itself. And then gradually improving the trust flow of your website afterwards – more on that later.

Research & Development

Foundation is everything: There is no point trying to build a house on a block of sand. This
is why in the first month, your campaign will mostly be about research & development:

Competitor Research

A review of your competitors will be conducted to identify what they have done. The analysis will review factors such as:

  • Backlinks they have created;
  • The content they have created as well as the amount and type of content; and
  • Keywords they are targeting.

This information can be used to help kick-start your campaign as it can help us to identify a specific strategy that has assisted them.

Keyword Research

Based on the information you have provided us, we’ll create a keyword research list. The purpose of this document is to understand:

  • What your customers are searching for;
  • The search volume for these keywords;
  • The level of competitiveness; and
  • The difficulty level for achieving results.

We’ll create a list for you containing both short-tail and long-tail keywords. The list will be ordered starting with the keyword that has the highest search volume and working back from there.

Keyword Types: Short & Long-Tail

A short-tail keyword is generally a keyword which is three words or less. They usually correlate to keywords with higher search volumes. Examples of some short-tail keywords are:

  • Car mechanic.
  • Nail salon.
  • Fishing rods.

A long-tail keyword is a keyword that has four words or more. Some examples of long-tail keywords are:

  • Car mechanic specialising in four-wheel drive.
  • Nail salon on the Gold Coast.
  • Fishing rods for deep-sea fishing.

Both types of keywords have their advantages and disadvantages. Therefore, it will depend on the strategy we have agreed on which types of keywords we decide to target. Just remember that you have full control of what keywords we target. And adjustments can always be made at any stage throughout your campaign. As your business grows, we want to grow with you and as time goes by, you may offer more or fewer products or services. You must notify us of any changes to your business so that we can adjust your campaign accordingly.

Keyword Mapping

Keyword mapping is the process of grouping all your chosen keywords and mapping them to the most appropriate pages of your website. It is an essential component of SEO because search engines want to deliver the best answer to a user’s query. As a result, they will be far more likely to display a page that answers the user’s question explicitly. Also, if required, we’ll update the following elements of your pages:

  • Title tag;
  • Meta description;
  • Header tags;
  • Proposed new pages; and
  • Content creation.

Technical Audit

SEO on the Gold Coast is always changing which is why we will conduct a comprehensive technical audit of your website. This is to ensure there’s nothing critically holding your website back from being displayed in Google’s search results. Your audit will be emailed to you in the 1st month of your campaign. It outlines the result of each test, plus, you’ll also receive a comprehensive meeting to discuss the results of your website. As well as the proposed changes that we plan to implement to your website. Remember – you’ll have full control over everything. This includes all proposed plans. We simply present the information and you give us the right to proceed. This ensures transparency is maintained throughout your project. So, once you have given us the green light, our development team will complete all of the changes for you.

Common Web Page Tests

We’ll conduct the following tests to review common problems many webpages have such as:

  • Meta title;
  • Competitor domains;
  • Inline CSS;
  • Meta description;
  • Header tags;
  • Deprecated HTML tags;
  • Google search results preview;
  • Robots.txt;
  • Google Analytics;
  • Most common keywords;
  • Sitemap;
  • Favicon;
  • Keywords usage;
  • Broken links;
  • Backlinks;
  • Keyword cloud;
  • SEO-friendly URL;
  • JS Error; and
  • Related keywords;
  • Image alt;
  • Social media.

Page Speed Tests

We’ll also pay particular attention concerning your websites page speed. Plus, we’ll also complete the following tests:

  • HTML page size;
  • CDN usage;
  • CSS minification;
  • HTML compression/GZIP;
  • Image caching;
  • Nested tables;
  • Site loading speed;
  • JavaScript caching;
  • Frameset;
  • Page objects;
  • CSS caching;
  • Doctype; and
  • Page cache (server-side caching);
  • JavaScript minification;
  • URL redirects.
  • Flash;

Security Tests

Security is very important to search engines, as they do not want to display results that have malicious intent. We’ll conduct the following tests to ensure that your website is displaying the correct signals:

  • URL canonicalisation;
  • Safe browsing;
  • Directory browsing; and
  • HTTPS;
  • Server signature;
  • Plaintext emails.

Mobile-Friendly Tests

Now more than ever, the web is being viewed on mobile devices such as smartphones and tablets. To ensure your website is displaying correctly on all types of these devices, we’ll conduct the following tests:

  • Media query responsive, and
  • Mobile snapshot.

Advanced SEO Tests

We’ll conduct a variety of other tests, which do not fall directly into one of the categories listed above – some of these include:

  • Structured data;
  • Canonical tag;
  • Disallow directive; and
  • Custom 404 error page;
  • No follow tag;
  • SPF records.
  • No index tag;

Backlink Profile Review

A backlink is a link, from any other website on the World Wide Web, pointing back to your website. And if you were to click on the backlink, it would redirect the user to a page on your website. The clickable part of the backlink itself is known as anchor text. This is usually text but can also be an image. Every backlink has a value that is positive, negative or neutral. Generally, backlinks from high-quality websites will improve your website’s domain authority and low-quality websites can decrease your domain ranking. Our SEO Gold Coast team will review your domain’s backlink profile to ensure there are no low-quality backlinks which potentially may be preventing your website from being displayed higher in the search results. Google used to only accept ‘Good’ quality backlinks and completely ignore any ‘Low’ quality backlinks. This meant that you could create unlimited backlinks knowing that you had nothing to lose.

However, this was creating problems for Google because it caused their servers to spend a large amount of time indexing backlinks that had been created deliberately to try and scam the system and give their domains an unfair advantage over others. As a result, Google started penalising websites that had an unusually high level of low-quality backlinks pointing to their domain. This was beneficial to anyone who had been using white hat SEO techniques and harmful to anyone who had been using black hat SEO techniques. In many cases, clients have come to us which had previously had low-quality backlinks created to their website and as a result, we would need to review every backlink individually and create what’s known as a disavow list. This is a document that you upload through Google Search Console and essentially, you’re notifying Google to ignore these backlinks and exclude them from their algorithm. After completing this we have noticed many clients getting a boost across many of their keywords.

Low-Quality vs High-Quality Backlink

There are several reasons a backlink could be considered low quality. It could be that the backlink comes from a domain that is not trusted by search engines. The referring domain may have a bad history and has previously been penalised by Google, which could also create problems. To ensure that we do not create any low-quality backlinks, we’ll always conduct a comprehensive review on any domain we plan to contact to ensure that it’s not going to create any problems. In a nutshell, a high-quality backlink is one that comes from a website (niche-related) – and is already trusted by search engines. It has a strong domain ranking score, and the backlink itself has not been created in a ‘spam’ kind of way. We specialise in producing high-quality backlinks because it’s an essential part of SEO. We describe our process in great detail further down the page.

Content Creation

Google is all about content because whenever someone types in a keyword, they are essentially asking a question. Google’s primary goal is to deliver the best answer which is why content is so important for any SEO campaign. Our team of copywriters have experience in almost every field of business and you will be given the opportunity to review and edit any content.

Off-Page SEO

Onsite SEO, although important, is only a small component of SEO. When Google is reviewing its database and deciding which URL to display for a given keyword, it usually has a large selection to choose from. If you want Google to choose your domain over your competitors, you have to go above and beyond what your competitors are doing. For example, let’s say you wanted to hire a plumber to fix a leaky tap in your kitchen and you have two options: You could choose from one of the hundreds of plumbers in your area or you could select your best friend whom you have known since high school.

Most people would select their best friend – would you agree? And it’s not because they are the best plumber – it’s because they TRUST them. It’s no different when Google is trying to decide whom to place on the 1st-page. If they’re not selecting your domain, it’s not necessarily because they have a particular issue with it. It’s most likely because they have a better option to choose from. So, all you have to do is improve the relationship of your domain with Google. This is also known as Page Rank (PR), Domain Authority (DA) or Domain Ranking (DR). The strength of your domain relative to every other domain indexed by Google. For this explanation, we’ll be using the term ‘Domain Ranking’. Once we have completed all onsite implementations your domain ranking will begin to start gradually increase due to the quality backlinks we’ll be creating for you and this is the most crucial component of SEO.

Backlink Creation

Our backlink department consists of multiple teams working together, creating high-quality backlinks for our clients every month.

Domain Research Team

It’s Jason’s role to identify high-quality websites that we can reach out to. Before reaching out to a website owner, he’ll review the following:

  • A websites domain ranking;
  • Their backlink profile;
  • The quality of posts already on their website (this ensures that they are niche-related); and
  • Ensure they are a genuine website. Not a PBN (private blog network) or a website whose sole purpose is to sell backlinks.

All websites that pass these stringent checks are then transferred to the Outreach Team.

Outreach Team

It’s Jennifer’s responsibility to contact the website owners and ask for permission to place an article on their website. Only 1-3% of websites we reach out to provide us with their approval. Just so you know, many website owners don’t get back to us at all. Some website owners request payment, which is against Google guidelines, so in this case, we dismiss them altogether. Website owners can be very protective of their website because they have invested heavily in them over a period. As a result, they can be very selective about what they will, and will not accept. They normally provide us with set metrics such as:

  • Topic to be discussed;
  • Length of the article;
  • The number of images required; and
  • Style of writing to be used.

If the metrics requested by the domain owners fit within our parameters, the project is then transferred to the Research Team.

Research Team

Sarah’s objective is to research the topics we have agreed to create articles about. She will gather information from a variety of sources and hand over all of her information to the Copywriting Team.

Copywriting Team

Mat and Lana’s job is to create content. Everything is 100% uniquely written and tailored to suit the original requirements of the website owners. As they complete the articles they share them with the Proofreading Team.

Proofreading Team

Vanessa will make sure that everything is 100% and ready to be displayed on the World Wide Web. She is a perfectionist – which is why we hired her. The project is then handed over to the Imagery Team.

Imagery Team

It’s Jonathon’s goal to gather high-quality images from around the web and add them to each post. All the images used are sourced legitimately from stock photo websites. This ensures that you’ll never have any issues with copyright. The articles will then be transferred back to the Outreach Team who will liaise with the website owners. Once the link is live, we’ll share the link with you on the reporting dashboard.

Directory Citation Links Team

Ash is in charge of this wonderful team. Directory citation backlinks are technically a backlink, however, they will generally not add a huge amount of value to your domain ranking for several reasons:

  • They’re easy to create because all you need to do is go to the website and submit your company information.
  • The websites are not niche-related. They provide listings to every business that is willing to submit their details.
  • There is no relevant content surrounding the actual anchor text. It usually just includes the businesses’ contact information.
  • The website itself will have a massive amount of backlinks which significantly dilutes the value of any backlink.

Now, depending on the strategy, Ash will submit your business information to several of these websites every month. All the live links will be shared with you every month in conjunction with the high-quality backlinks on the reporting dashboard. We do this to make your backlink profile appear natural because if all we did was create high-quality backlinks every month, it could raise unwanted attention from Google. Although they do not inject much domain ranking into your website, it does increase the number of referring domains which is also a factor Google takes into consideration.

Why Select Us For SEO On The Gold Coast?

Now that you know how we work, you may be thinking, “Why should I select you?” Here’s why.

You Simply Have Nothing To Lose

WITH ONLY SEO GOLD COAST, YOU GET:

No Lock-in Contracts

We operate on a month-to-month basis because we believe in providing the best value and letting our work speak for itself! Put simply – we do a good job on your website – then you will see results. There’s no need to lock people into a contract. That’s not helpful at all.

No Joining, Minimum Notice, Exit or Cancellation Fees

You can pause your campaign with us at any time. You’ll never need to pay any minimum notice period, exit or cancellation fees with us. And, if you do decide to leave, we’ll still complete the work that you’ve paid for.

One Point of Contact

You’ll only ever deal directly with the owner, Ryan Burchey. By having a single point of contact means that you – the client will not be messed around. Put simply, you don’t have time to be put on hold or to be referred to different departments. We value your time. Think of it this way – it’s a one-person takes full ownership of their campaign type of engagement.

You see, as with many companies, you often deal with a receptionist who then transfers you to a salesperson. It’s the salesperson’s job to sign you up – then you are transferred to an account manager who manages your campaign. On top of this, anything to do with accounting is then usually handled by another department as well. We reduce the points of contact – so there’s no need for repeat conversation.

Interactive Reporting Dashboard

In the 2nd month of your campaign, you’ll be given a link to your very own reporting dashboard. It’s interactive and it will enable you to monitor the progress of your campaign. It also holds us to account because if our strategy is correct and working for you, you should see an increase in the:

  • Number of keywords on page one, and
  • Number of visitors through organic search.

Our software monitors and records the position of all your keywords daily and you’ll have the ability to view the history of every keyword’s performance – whenever you like. How good is that! The high-quality backlinks are displayed directly below. So, you’ll be able to open and review all the live links we have created for you. Our customisable reporting dashboard will keep you entirely up-to-date with the progress of your campaign. In other words, you won’t be left wondering what’s going on or what’s happening, so it’s less hassle on your part. Plus, you get a monthly review session, and you’re more than welcome to ask us any questions – whenever you like.

One Point of Contact

You’ll only ever deal directly with the owner, Ryan Burchey. By having a single point of contact means that you – the client will not be messed around. Put simply, you don’t have time to be put on hold or to be referred to different departments.We value your time. Think of it this way – it’s a one-person takes full ownership of their campaign type of engagement. You see, as with many companies, you often deal with a receptionist who then transfers you to a salesperson. It’s the salesperson’s job to sign you up – then you are transferred to an account manager who manages your campaign. On top of this, anything to do with accounting is then usually handled by another department as well. We reduce the points of contact – so there’s no need for repeat conversation.

Fully Customised SEO strategy

You’ll get a tailored strategy for your business. Only SEO Gold Coast is not a churn and burn factory that’s fixated on signing up as many as people as possible. As a boutique agency, we’re not interested in taking over the world. At its core, we strive to help small businesses succeed – that’s it. We want to be able to meet our clients in the street – and be greeted with a smile.

Since there are no lock-in contracts, the only way we can maintain the business is for people to be happy. The result is loyal customers. We provide full transparency so, at the end of each month, the client can see exactly what they have paid for. Sound good?

FAQ About SEO Gold Coast

Q: How much does SEO cost?

A: Not to try and dodge the question but that is like asking a real estate agent how much a house costs. I know it’s a bit of a cliché but the more you put in, the more you get out. Working with us, our pricing is very transparent so you will be able to see what you get for each package and be able to compare them side-by-side. There is nothing wrong with getting started on a lower package to try us out. Once you feel that we have proven ourselves to you and you can view the results, you can always increase your campaign budget at a later stage to expedite the results.

Q: How long does SEO take to work?

A: SEO is no different than trying to lose weight. As soon as you start eating healthily and exercising regularly, you’ll gradually begin to lose weight. You’ll also begin to notice improvements within a month or two. For example, your main keyword may go from position 95 to position 80. But, know this, you would not go from position 95 to position 1 in the space of 1 month. Just like you wouldn’t go from 100kgs to 60kgs in a month either. We are transparent about everything that we will do for you and gradually, as each month passes, you’ll notice your online search visibility increases.

Q: Do you outsource any of your work?

A: We complete everything internally. This way we can never shift blame to anyone else because we accept full ownership of everything that we do and deliver to you – our clients.

Q: Are you able to share any examplesof results you have achieved for others?

A: Out of respect for all of our clients, we do not share personal information with anyone else. Also, what we have achieved for one client will not necessarily have any bearing on what we will achieve for you. We prefer to show you firsthand what we will do for you and you’ll be able to decide for yourself in a very short space of time it’s working. This is why we do not do contracts and there are no fees for pausing or cancelling whatsoever.

Q: Do you outsource any of your work?

A: We complete everything internally. This way we can never shift blame to anyone else because we accept full ownership of everything that we do and deliver to you – our clients.

Q: How do you accept payment?

A: We use an external company and all you do is load your credit card details and the website takes care of the rest. We don’t employ a team of accountants as this would be counter to one of our core values, which is to deliver the best value to our clients.

Q: Are you able to share any examplesof results you have achieved for others?

A: Out of respect for all of our clients, we do not share personal information with anyone else. Also, what we have achieved for one client will not necessarily have any bearing on what we will achieve for you. We prefer to show you firsthand what we will do for you and you’ll be able to decide for yourself in a very short space of time it’s working. This is why we do not do contracts and there are no fees for pausing or cancelling whatsoever.

Q: Are there any joining fees?

A: No

Q: Do you offer contracts?

A: No, we don’t believe in contracts – whatsoever. If we’re doing a good job – and you can see regular improvements why would you leave? There is no need to lock people into contracts if you do a good job.

Q: Are there any cancellation fees?

A: No

Q: Is there any minimum notice period required if we decide to pause our campaign with you?

A: No, simply send me an email – and that’s it. One thing worth noting is that sometimes people leave not because they are unhappy, BUT because our work has helped their business reach their goals. Therefore, they don’t wish to scale their business any further.

Q: Are there any exit fees?

A: No

Q: Do you pay kickbacks if I refer my clients to you?

A: Without our customers, there would be no business. Our business is built primarily on referrals and although we are extremely grateful, we are unable to pay commission. We’re hopeful that the core reason for you recommending someone to us is because you want him or her to receive the best product and service.

Q: Do you provide keyword guarantees?

A: To be honest, we can’t even guarantee to you that we’ll be alive tomorrow, so why would we make guarantees for search results in a search engine that we have no ownership over whatsoever? We let our work speak for itself and you will begin to notice results within 1-2 months.

Q: Do you use a ‘one size fit all’ strategy?

A: No. Each strategy is tailored to the client’s requirements. We work together to set reasonable timeframes so that you have realistic expectations.

Q: Do you provide SEO outside the Gold Coast region?

A: Our core focus is to provide SEO to businesses based on the Gold Coast and surrounding areas. However, we’re willing to work with anyone. We are an Internet business after all, so working with anyone in Australia is still possible.

Q: Do you do Social Media or Google Ad words advertising?

A: No. We only do SEO because we prefer to be experts in ONE thing, rather than being ok at several things.

Q: Do you work with start-ups?

A: It’s important to us that anyone we work with is selecting SEO for the correct reasons. SEO is a fantastic channel for generating strong income growth. However, the results in particular for a new domain may take a long time.

Please call us, as we’re happy to discuss your circumstances. For new businesses that urgently require revenue, we suggest using other channels that provide more instantaneous results such as social media and Google Ad words advertising.

Q: Do you work for clients that compete with each other?

A: Absolutely, not. Regardless of how large a company may be (you for instance) if we’re already working for a direct competitor of your business, then, unfortunately, we’re unable to work for you.

Q: How often will we have a meeting?

A: This depends on the strategy we have agreed on. However, in most circumstances, we would have a ‘report’ meeting once a month.

You’re also welcome to call or email me if you have any questions or queries on your mind throughout the month.

I’m in, what are the
next steps?

Contact us and our SEO Gold Coast expert will have a chat to discuss your SEO project. We look forward to improving your visibility on Google – right here on the Gold Coast – I’m Ready.