SEO is a big topic that leaves people unsure of the definition, let alone how it works. We’re here to provide you with information to help you understand what’s involved so you feel confident moving forward. Only SEO Gold Coast specialises in providing white hat SEO services to businesses based on the Gold Coast. This brings us to the topic of white hat SEO:
What is White Hat SEO?
White hat is also another way of saying, doing something ‘correctly’. Let’s use an example: Think of SEO like a swimmer preparing for the Olympics. You train very hard, eat healthily and exercise regularly – perhaps seven days a week. You don’t take any illegal substances or medications to give you an unfair advantage because you have ethics. In other words, white hat SEO is an ethical practice.
Now, let’s talk about the advantages of this practice. For one, you never need to worry about Google changing its algorithm. This is because you’re setting up your domain and your business for long-term growth. Sounds great, but what are the disadvantages? Well, it’s much more labour intensive. Plus, it takes longer to gain results which is why some companies use ‘black hat’ SEO.